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jannik beyond sinner jannik beyond sinner

Jannik beyond sinner

By Lavazza Team 2/3 minutes

Jannik Sinner is currently ranked World No.1 for Tennis. He is the highest-ranked Italian player in history, and at the tender age of 23, he is breaking records year on year. Sinner has now won 3 grand slams (AO 2024, US 2024, AO 2025) and has certainly caught the world’s attention.

Sinner, the player and Lavazza Ambassador

For Lavazza, Jannik Sinner is more than a worldwide sport ambassador. This partnership combines the passion shared by Sinner and Lavazza for excellence and commitment to craft. Lavazza recognises the importance of nurturing young talent and believes in Jannik’s potential to shape the future of tennis.

After winning his first Grand Slam title at the Australian Open in January 2024, Jannik Sinner continued his rise by claiming victory at the Rotterdam Open and the Miami Open, further cementing his place among the world’s top players. He then confirmed his outstanding form by winning the Masters 1000 in Toronto, the US Open, and wrapped up the year in style with a triumph at the Nitto ATP Finals in Turin. Victorious once again at the Australian Open in 2025, Sinner reasserts himself at the top of the global tennis scene.

The Fox: the Sinner’s logo

The Fox, as he is known to his friends and fans, Jannik Sinner reclaimed his old school nickname to create a cryptic logo for himself. The ears of the fox represent the mountains of northern Italy, where he grew up and spent much of his childhood on the slopes as a competitive skier before his passion for tennis took centre stage. The lines of the logo represent the angles on a tennis court, and the lines of the logo make out his initials, J and S.


At Roland Garros, we caught up with Jannik to discuss everything from his pre-match rituals to coffee and food. Speaking of the pre-match mindset, he emphasised the importance of trying to relax, eating a healthy meal and most importantly, staying focused on the next round. Jannik’s love of food was inherited from his father, a professional cook, and he shared his annual ritual of trying new foods whenever he visits Paris.

The Jannik Sinner Cappuccino

In terms of coffee? Jannik’s drink of choice is a cappuccino.

Last year, Lavazza invited Jannik into our flagship store in Shanghai for a special surprise. Inviting Jannik behind the coffee counter, we introduced him to our brand new creation: the Sinner cappuccino, with a secret ingredient - carrot - and a surprise visit from none other than the Carrot Fans.


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